Privacy Policy

隐私政策

Protecting your personal data is a central concern of the HOMAG Group.

We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the HOMAG Group AG. The use of the Internet pages of the HOMAG Group AG is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the HOMAG Group AG. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.

As the controller, the HOMAG Group AG has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.

With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as "data") we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online services").

The terms used are not gender-specific.

Name and Address of the controllerName and Address of the Data Protection OfficerOverview of processing operationsLegal Bases for the ProcessingSecurity PrecautionsTransmission of Personal DataInternational data transfersErasure of dataUse of CookiesBusiness servicesCredit AssessmentProvision of online services and web hostingSpecial Notes on Applications (Apps)Purchase of applications via AppstoresRegistration, Login and User AccountCommunity FunctionsSingle Sign-on AuthenticationContact and Inquiry ManagementCommunication via MessengerVideo Conferences, Online Meetings, Webinars and Screen-SharingJob Application ProcessCloud ServicesNewsletter and Electronic CommunicationsCommercial communication by E-Mail, Postal Mail, Fax or TelephoneSweepstakes and ContestsSurveys and QuestionnairesWeb Analysis, Monitoring and OptimizationOnline MarketingProfiles in Social Networks (Social Media)Plugins and embedded functions and contentManagement, Organization and UtilitiesChanges and Updates to the Privacy PolicyRights of Data SubjectsTerminology and Definitions

Name and Address of the controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

HOMAG Group AG
Homagstr. 3-5
72296 Schopfloch
Germany
Phone: +49 7443 130 0
Email: 
info@homag.com
Website: 
www.homag.com

Name and Address of the Data Protection Officer

The Data Protection Officer of the controller is:

Data Protection Officer
Norbert Mensak
HOMAG Group AG
Homagstr. 3-5
72296 Schopfloch
Germany
Phone: +49 7443 13 2405
Email: 
norbert.mensak@homag.com
Website: 
www.homag.com

Any data subject may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection.

HOMAG Kantentechnik GmbH

HOMAG Plattenaufteiltechnik GmbH

HOMAG GmbH

HOMAG Automation GmbH

SCHULER Consulting GmbH

HOMAG Bohrsysteme GmbH

WEINMANN Holzbausystemtechnik GmbH

Homag Asia Pte Ltd.

HOMAG Austria GmbH

HOMAG Australia

HOMAG Canada Inc.

HOMAG Danmark A/S

HOMAG España Maquinaría S.A.

HOMAG France S.A.S.

HOMAG Russland LTD.

HOMAG India Pvt. Ltd.

HOMAG Italia SPA

HOMAG Japan Co. Ltd

HOMAG Polska Sp. z o.o.

HOMAG (Schweiz) AG

HOMAG Ltda. (Südamerika - Brasilien)

HOMAG China Machinery Co.Ltd.

658 Fangta North Road
Songjiang District
Shanghai, China
Tel: +86
4000 9333 77
marketing-chn@homag.com

HOMAG Machinery (Shanghai) Co. Ltd.

Jason Pan
Marketing
685 Fangta North Road
Songjiang District
Shanghai, China
Tel: +86 21 6427 3895
jun.pan@homag.com.cn

Overview of processing operations

The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.

Categories of Processed Data

  • Inventory data.

  • Payment Data.

  • Contact data.

  • Content data.

  • Contract data.

  • Usage data.

  • Meta/communication data.

  • Job applicant details.

  • Images and/ or video      recordings.

  • Audio recordings.

  • Event Data (Facebook).

Categories of Data Subjects

  • Customers.

  • Employees.

  • Prospective customers.

  • Communication partner.

  • Users.

  • Job applicants.

  • Participants in sweepstakes and      competitions.

  • Business and contractual      partners.

Purposes of Processing

  • Provision of contractual      services and customer support.

  • Contact requests and      communication.

  • Security measures.

  • Direct marketing.

  • Web Analytics.

  • Office and organisational      procedures.

  • Remarketing.

  • Conversion tracking.

  • Affiliate Tracking.

  • Managing and responding to      inquiries.

  • Job Application Process.

  • Conducting sweepstakes and      contests.

  • Feedback.

  • Polls and Questionnaires.

  • Marketing.

  • Profiles with user-related      information.

  • Custom Audiences.

  • Authentication processes.

  • Provision of our online      services and usability.

  • Assessment of creditworthiness.

Automated Individual Decision-Making

  • Credit report.

Legal Bases for the Processing

In the following, you will find an overview of the legal basis of the GDPR on which we base the processing of personal data. Please note that in addition to the provisions of the GDPR, national data protection provisions of your or our country of residence or domicile may apply. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.

  • Consent (Article 6 (1) (a)      GDPR) - The data subject has given consent to the processing of his      or her personal data for one or more specific purposes.

  • Performance of a contract and      prior requests (Article 6 (1) (b) GDPR) - Performance of a contract      to which the data subject is party or in order to take steps at the      request of the data subject prior to entering into a contract.

  • Compliance with a legal obligation      (Article 6 (1) (c) GDPR) - Processing is necessary for compliance      with a legal obligation to which the controller is subject.

  • Legitimate Interests (Article 6      (1) (f) GDPR) - Processing is necessary for the purposes of the      legitimate interests pursued by the controller or by a third party, except      where such interests are overridden by the interests or fundamental rights      and freedoms of the data subject which require protection of personal      data.

  • Job application process as a      pre-contractual or contractual relationship (Article 9 (2)(b) GDPR) -      If special categories of personal data within the meaning of Article 9 (1)      GDPR (e.g. health data, such as severely handicapped status or ethnic      origin) are requested from applicants within the framework of the application      procedure, so that the responsible person or the person concerned can      carry out the obligations and exercising specific rights of the controller      or of the data subject in the field of employment and social security and      social protection law, their processing shall be carried out in accordance      with Article 9 (2)(b) GDPR , in the case of the protection of vital      interests of applicants or other persons on the basis of Article 9 (2)(c)      GDPR or for the purposes of preventive health care or occupational      medicine, for the assessment of the employee's ability to work, for      medical diagnostics, care or treatment in the health or social sector or      for the administration of systems and services in the health or social      sector in accordance with Article 9 (2)(d) GDPR. In the case of a      communication of special categories of data based on voluntary consent,      their processing is carried out on the basis of Article 9 (2)(a) GDPR.

  • Performance of a contract and      prior requests (EKD) (§ 6 No. 5 DSG-EKD) - Performance of a contract      to which the data subject is party or in order to take steps at the      request of the data subject prior to entering into a contract.

In addition to the data protection regulations of the General Data Protection Regulation, national regulations apply to data protection in Germany. This includes in particular the Law on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special provisions on the right to access, the right to erase, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated individual decision-making, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, execution or termination of employment relationships as well as the consent of employees. Furthermore, data protection laws of the individual federal states may apply.

Security Precautions

We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects' rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.

Masking of the IP address: If IP addresses are processed by us or by the service providers and technologies used and the processing of a complete IP address is not necessary, the IP address is shortened (also referred to as "IP masking"). In this process, the last two digits or the last part of the IP address after a full stop are removed or replaced by wildcards. The masking of the IP address is intended to prevent the identification of a person by means of their IP address or to make such identification significantly more difficult.

SSL encryption (https): In order to protect your data transmitted via our online services in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission of Personal Data

In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.

Data Transmission within the Group of Companies: We may transfer personal data to other companies within our group of companies or otherwise grant them access to this data. Insofar as this disclosure is for administrative purposes, the disclosure of the data is based on our legitimate business and economic interests or otherwise, if it is necessary to fulfill our contractual obligations or if the consent of the data subjects or otherwise a legal permission is present.

Joint CRM system that we operate as Joint Controller

The companies of the Dürr Group - which include the HOMAG Group - operate a joint customer database (CRM system) and to this extent act as Joint Controllers within the meaning of Art. 26 DSGVO (also referred to as Joint Controllers). 
You can view the companies of the Dürr Group here 
https://www.durr-group.com/fileadmin/durr-group.com/Home/duerr-privacy-notice.pdf. In principle, the data is stored for as long as is necessary for the purpose of collection or required by law, or if we have a legitimate interest in storing it, for example legal enforcement. 
If this involves transferring data to Dürr companies outside the EEA, we rely on the standard contractual clauses of the EU Commission. We also refer to the explanations on "Data Processing in Third Countries".
The CRM system is provided by Salesforce. The storage location is the EU. A transfer of data to companies of the Salesforce Group outside the EEA is not excluded (see details on Salesforce below).  
Internally, we have distributed responsibilities in a contract as follows: Data subjects can contact all jointly responsible parties to exercise data subject rights (see details on data subject rights under "Data subject rights"). 
The Dürr Group company to which you have provided your data will nevertheless act as your first point of contact. Responsible for the information obligations under Art. 13 f. DSGVO is Dürr Systems AG, which is the lead operator of the CRM system. The jointly responsible parties are responsible for fulfilling the required notification obligations and maintaining documentation within the scope of their area of activity, for obligating employees to confidentiality and informing them of their obligations under data protection law, and for ensuring technical and organizational security in data processing.  

Service provider: salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 München, Germany; Website:https://www.salesforce.com; Privacy Policy: https://www.salesforce.com/company/privacy/; Data Processing Agreement: https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/data-processing-addendum.pdf; Standard Contractual Clauses (Safeguarding the level of data protection when processing data in third countries): https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/scc-amendment.pdf; Further Information: Data Protection Impact Assessments & Salesforce Services: https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Privacy/dpia-and-salesforce-services.pdf.

International data transfers

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission or if certifications or binding internal data protection regulations justify the processing (Article 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Data Processing in Third Countries: If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place within the scope of using services of third parties or the disclosure or transmission of data to other persons, bodies or companies, this only occurs in compliance with legal requirements.

Subject to explicit consent or contractually or legally required transmission (see Art. 49 GDPR), we process or have the data processed only in third countries with a recognized level of data protection (Art. 45 GDPR), when contractual obligations are observed and adhered to by so-called standard protection clauses of the EU Commission (Art. 46 GDPR) or when certifications or binding internal data protection regulations exist (see Art. 44 to 49 GDPR, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

EU-US Trans-Atlantic Data Privacy Framework: Within the context of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the data protection level for certain companies from the USA as secure within the adequacy decision of 10th July 2023. The list of certified companies as well as additional information about the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/. We will inform you which of our service providers are certified under the Data Privacy Framework as part of our data protection notices.

Erasure of data

The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).

If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

In the context of our information on data processing, we may provide users with further information on the deletion and retention of data that is specific to the respective processing operation.

Use of Cookies

Cookies are small text files or other data records that store information on end devices and read information from the end devices. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the contents accessed or the functions used. Cookies can also be used for various purposes, e.g. for purposes of functionality, security and convenience of online offers as well as the creation of analyses of visitor flows.

Information on consent: We use cookies in accordance with the statutory provisions. Therefore, we obtain prior consent from users, except when it is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is strictly necessary in order to provide an information society service explicitly requested by the subscriber or user. The revocable consent will be clearly communicated to the user and will contain the information on the respective cookie use.

Information on legal bases under data protection law: The legal basis under data protection law on which we process users' personal data with the use of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in a business operation of our online services and improvement of its usability) or, if this is done in the context of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. For which purposes the cookies are processed by us, we do clarify in the course of this privacy policy or in the context of our consent and processing procedures.

Retention period: With regard to the retention period, a distinction is drawn between the following types of cookies:

  • Temporary cookies (also known      as "session cookies"): Temporary cookies are deleted at the      latest after a user has left an online service and closed his or her end      device (i.e. browser or mobile application). 

  • Permanent cookies: Permanent      cookies remain stored even after the terminal device is closed. For      example, the login status can be saved, or preferred content can be      displayed directly when the user visits a website again. Likewise, user      data collected with the help of cookies can be used for reach measurement.      Unless we provide users with explicit information about the type and      storage duration of cookies (e.g., as part of obtaining consent), users      should assume that cookies are permanent and that the storage period can      be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also file an objection to processing in accordance with the legal requirements in Art. 21 DSGVO (further information on objection is provided as part of this privacy policy).  Users can also declare their objection by means of the settings of their browser, e.g. by deactivating the use of cookies (whereby this may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes, can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, users can receive further objection notices from us at appropriate points as part of the information on the service providers and cookies used.

Cookie Settings/ Opt-Out:

You can change your cookie settings at any time.

Further information on processing methods, procedures and services used:

  • Processing Cookie Data on the      Basis of Consent: We use a cookie management solution in which users'      consent to the use of cookies, or the procedures and providers mentioned      in the cookie management solution, can be obtained, managed and revoked by      the users. The declaration of consent is stored so that it does not have      to be retrieved again and the consent can be proven in accordance with the      legal obligation. Storage can take place server-sided and/or in a cookie      (so-called opt-out cookie or with the aid of comparable technologies) in      order to be able to assign the consent to a user or and/or his/her device.      Subject to individual details of the providers of cookie management      services, the following information applies: The duration of the storage      of the consent can be up to two years. In this case, a pseudonymous user      identifier is formed and stored with the date/time of consent, information      on the scope of the consent (e.g. which categories of cookies and/or      service providers) as well as the browser, system and used end device.

  • consentmanager: Cookie-Consent      Manager; Service provider: Jaohawi AB, Håltegelvägen 1b, 72348      Västerås, Sweden; Website:https://www.consentmanager.net/; Privacy Policy:https://www.consentmanager.de/datenschutz/; Data Processing Agreement:https://www.consentmanager.net/tac.php; Further Information: The following data is      stored on the service provider's servers in the EU: identification number,      (for the user, his browser, operating system and terminal equipment used),      IP address, date and time, country, language, type, scope and purpose of      the consent, cookie settings of the browser, website on which the consent      was given, technical information about the browser and operating system.

  • OneTrust: Cookie-Consent      Manager; Service provider: OneTrust Technology Limited, 82 St John      St, Farringdon, London EC1M 4JN, UK; Website:https://www.onetrust.com/products/cookie-compliance/; Privacy Policy:https://www.onetrust.de/datenschutzerklaerung/.

You can change your cookie settings at any time.


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Name   of cookie

Type of cookie

Name of application

Purpose of cookie

Storage duration

LSKey-c$CookieConsentPolicy

Required

Pardot Webshop

Used to apply the end user’s cookie   settings determined by our client service program. Salesforce Lightning uses   LSKey[<namespace>] as a prefix.

1 year

Oid

Required

Pardot Webshop

Used to direct a user to the   correct Salesforce organization and to help the user with the next login.

2 years

clientSrc

Required

Pardot Webshop

Used for security purposes.

Until the end of the session

Sid

Required

Pardot Webshop

Used to validate the user’s   session.

Until the end of the session

Inst

Required

Pardot Webshop

Used to direct requests to an   instance when bookmarks and hard-coded URLs send requests to another   instance. This type of forwarding can take place after an organizational   migration, a division, or a URL update.

Until the end of the session

pctrk

Required

Pardot Webshop

Used to distinguish guest users   from one another. No user information is stored.

1 year

force-proxy-stream

Required

Pardot Webshop

Ensures that client requests reach   the same proxy hosts and that content from the cache is very likely to be   accessed.

1 hour

BrowserId_sec

Required

Pardot Webshop

Used for security purposes. Makes   it possible to track several login attempts from the same browser in order to   identify threads and malicious players (HTTPS).

1 year

CookieConsentPolicy

Required

Pardot Webshop

Used to implement the end user’s   cookie settings determined by our client service program.

1 year

force-stream

Required

Pardot Webshop

Used to direct server requests for   sticky sessions.

1 year

sid_Client

Required

Pardot Webshop

Used to validate orgid and userid   on the client side.

Until the end of the session

RRetURL

Required

Pardot Webshop

Used for “Login as” to return to   the original page.

Until the end of the session

BrowserId

Required

Pardot Webshop

Used for security purposes. Makes   it possible to track several login attempts from the same browser in order to   identify threads and malicious players (HTTPS).

1 year

sfdc-stream

Required

Pardot Webshop

Used to transfer server requests   correctly within the Salesforce infrastructure for sticky sessions.

1 hour

RSID

Required

Pardot Webshop

Used to allow an admin user to log   in as one of their organization’s users.

Until the end of the session

renderCtx

Required

Pardot Webshop

Used to store site parameters in the   session for reuse via requests from an individual client for functional and   performance reasons.

Until the end of the session

visitor_id<accountid>

Analysis

Pardot Salesforce

The visitor cookie contains a   unique visitor ID and a unique identifier for your account. For example, the   cookie named visitor_id12345 stores the visitor ID 1010101010. The account   identifier 12345 ensures that the visitor is tracked via the correct Pardot   account. The visitor value is the visitor_id in your Pardot account. This cookie   is stored for visitors by the Pardot tracking code.

180 days

pi_opt_in<accountid>

Required

Pardot Salesforce

If the opt-in settings for tracking   are activated, the pi_opt_in cookie is stored with an “or” value if the   visitor decides for or against tracking. When a visitor logs in, the value is   set to “true” and the visitor is given a cookie and is tracked. When the   visitor logs out or ignores the opt-in banner, the value of the opt-in cookie   is set to “false.” The visitor cookie is deactivated, and the visitor is not   tracked.

180 days

visitor_id<accountid>-hash

Analysis

Pardot Salesforce

The visitor hash cookie contains an   account ID and stores a unique hash. For example, the cookie named   visitor_id12345-Hash stores the hash "855c3697d9979e78ac404c4ba2c66533”   and the account ID is 12345. This cookie is a security measure to prevent   malicious users from pretending to be visitors to Pardot and from accessing   information about potential customers.

180 days

lpv<accountid>

Analysis

Pardot Salesforce

This LPV cookie is stored to   prevent Pardot from tracking several page calls for a single asset during a   30-minute session. For example, if a visitor reloads a destination page   several times during a period of 30 minutes, this cookie prevents every   reload of the page from being tracked as a page call.

Until the end of the session

Pardot

Required

Pardot Salesforce

A session cookie with the name pardot   is stored in your browser while you are logged into Pardot as a user or when   a visitor accesses a form, a destination page, or a page with a Pardot   tracking code. The cookie identifies an active session and is not used for   tracking.

Until the end of the session

x-ms-cpim-admin

Functionality

Azure AD

Contains cross-client data on the   user’s membership: Clients that a user belongs to and the level of membership   (“admin” or “user”).

End of the browser session

x-ms-cpim-slice

Functionality

Azure AD

For transferring requests to the   corresponding production instance.

End of the browser session

x-ms-cpim-trans

Functionality

Azure AD

For tracking transactions (number   of authentication requests to Azure AD B2C) and the current transaction.

End of the browser session

x-ms-cpim-sso:{Id}

Functionality

Azure AD

For managing the session with   single sign-on (SSO). This cookie is set to persistent if persistent is   activated.

End of the browser session

x-ms-cpim-cache:{id}_n

Functionality

Azure AD

For managing the request status.

End of the browser session,   successful authentication

x-ms-cpim-csrf

Functionality

Azure AD

Token for cross-site request   forgery (CSRF) to protect against CSRF attacks.

End of the browser session

x-ms-cpim-dc

Functionality

Azure AD

For Azure AD B2C network routing.

End of the browser session

x-ms-cpim-ctx

Functionality

Azure AD

Context

End of the browser session

x-ms-cpim-rp

Functionality

Azure AD

For storing membership data for the   resource provider client.

End of the browser session

x-ms-cpim-rc

Functionality

Azure AD

For storing the relay cookie.

End of the browser session

ComponentDefStorage__MUTEX_X,

Marketing

shop.homag.com

Used to track users on several   websites to display relevant advertising based on the user’s preferences.

Persistent

GlobalValueProviders__MUTEX_X,





GlobalValueProviders__MUTEX_Y





IDE

Marketing

GoogleAds

Contains a

1 year




randomly generated user ID. Using   this ID, Google can recognize the user on





different websites across different   domains and display personalized ads.


test_cookie

Marketing

GoogleAds

Contains

15 minutes




a randomly generated user ID. Using   this ID, Google can recognize the user on





different websites across different   domains and display personalized ads.


_gac_UA

Marketing

GoogleAds

This

90 days




cookie is set when a user accesses   the website by clicking a Google





advertisement. It contains   information about which advertisement was clicked,





enabling successes such as orders   or contact requests to be assigned to the





advertisement.


_gcl_aw

Marketing

GoogleAds

This

90 days




cookie is set when a user accesses   the website by clicking a Google





advertisement. It contains   information about which advertisement was clicked,





enabling successes such as orders   or contact requests to be assigned to the





advertisement.


_gcl_au

Marketing

GoogleAds

Google

3 months




AdSense uses this cookie to adjust   the advertising efficiency on websites





that use its services (the cookie   contains a randomly generated user ID).


NID

Marketing

GoogleAds

Used

6 months




to adapt advertising to Google   searches.





The cookie includes a unique ID   that enables Google to collect users’





personal settings for advertising   purposes.


1P_JAR

Marketing

GoogleAds

This

30 days




cookie collects statistics on   website use and measures conversions. The





cookie is also used to display   relevant ads to users.


OTZ

Marketing

GoogleAds

Used

1 month




to support Google’s advertising   services.


DV

Marketing

GoogleAds

Used

1 day




to support Google’s advertising   services.


 

 

 

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.

We process this data in order to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of administrative tasks associated with these obligations and company organization. Furthermore, we process the data on the basis of our legitimate interests in proper and economical business management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only disclose the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this privacy policy.

Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in online forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.

If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

Customer Account

Contractual partners can create a customer or user account. If the registration of a customer account is required, contractual partnerswill be informed of this as well as of the details required for registration. The customer accounts are not public and cannot be indexed by search engines. In the course of registration and subsequent registration and use of the customer account, we store the IP addresses of the contractual partners along with the access times, in order to be able to prove the registration and prevent any misuse of the customer account.

If customers have terminated their customer account, their data will be deleted with regard to the customer account, subject to their retention is required for legal reasons. It is the responsibility of the customer to secure their data upon termination of the customer account.

Online Shop and E-Commerce

We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery, or performance of other services. If necessary for the execution of an order, we use service providers, in particular postal, freight and shipping companies, in order to carry out the delivery or execution to our customers. For the processing of payment transactions we use the services of banks and payment service providers. The required details are identified as such in the course of the ordering or comparable purchasing process and include the details required for delivery, or other way of making the product available and invoicing as well as contact information in order to be able to hold any consultation.

Consulting

We process the data of our clients, clients as well as interested parties and other clients or contractual partners (uniformly referred to as "clients") in order to provide them with our consulting services. The data processed, the type, scope and purpose of the processing and the necessity of its processing are determined by the underlying contractual and client relationship.

Insofar as it is necessary for the fulfilment of our contract, for the protection of vital interests or by law, or with the consent of the client, we disclose or transfer the client's data to third parties or agents, such as authorities, courts, subcontractors or in the field of IT, office or comparable services, taking into account the professional requirements.

Project and Development Services

We process the data of our customers and clients (hereinafter uniformly referred to as "customers") in order to enable them to select, acquire or commission the selected services or works as well as associated activities and to pay for and make available such services or works or to perform such services or works.

The required information is indicated as such within the framework of the conclusion of the agreement, order or equivalent contract and includes the information required for the provision of services and invoicing as well as contact information in order to be able to hold any consultations. Insofar as we gain access to the information of end customers, employees or other persons, we process it in accordance with the legal and contractual requirements.

Software and Platform Services

We process the data of our users, registered and any test users (hereinafter uniformly referred to as "users") in order to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our offer and to develop it further. The required details are identified as such within the context of the conclusion of the agreement, order or comparable contract and include the details required for the provision of services and invoicing as well as contact information in order to be able to hold any further consultations.

Technical and Engineering services

We process the data of our customers and clients (hereinafter uniformly referred to as "customers") in order to enable them to select, acquire or commission the selected services or works as well as associated activities and to pay for and make available such services or works or to perform such services or works.

The required information is indicated as such within the framework of the conclusion of the agreement, order or equivalent contract and includes the information required for the provision of services and invoicing as well as contact information in order to be able to hold any consultations. Insofar as we gain access to the information of end customers, employees or other persons, we process it in accordance with the legal and contractual requirements.

Consulting

Insofar as it is necessary for our contractual performance or required by law, or if the consent of the customer has been obtained, we disclose or transfer the customer's data to third parties or agents, such as authorities, courts or in the field of IT, office or comparable services, in compliance with the contractual and legal requirements.

  • Processed data      types: Inventory data (e.g. names, addresses); Payment Data (e.g.      bank details, invoices, payment history); Contact data (e.g. e-mail,      telephone numbers); Contract data (e.g. contract object, duration,      customer category); Usage data (e.g. websites visited, interest in      content, access times); Meta/communication data (e.g. device information,      IP addresses).

  • Data subjects: Customers;      Prospective customers; Business and contractual partners.

  • Purposes of      Processing: Provision of contractual services and customer support;      Security measures; Contact requests and communication; Office and      organisational procedures; Managing and responding to inquiries.

  • Legal Basis: Performance      of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate      Interests (Article 6 (1) (f) GDPR); Compliance with a legal obligation      (Article 6 (1) (c) GDPR).

Credit Assessment

Insofar as we make advance payments or enter into comparable economic risks (e.g. when ordering on account), we reserve the right to obtain identity and credit information from specialised service providers (credit agencies) for the purpose of assessing the credit risk on the basis of mathematical-statistical procedures in order to safeguard legitimate interests.

We process the information received from credit agencies on the statistical probability of non-payment as part of an appropriate discretionary decision on the establishment, execution and termination of the contractual relationship. In the event of a negative result of the credit assessment, we reserve the right to refuse payment on account or any other advance payment.

In accordance with Article 22 GDPR, the decision as to whether we will provide goods or services prior to payment is made solely on the basis of an automated decision in the individual case, which our software makes on the basis of the information provided by the credit agency.

If we obtain the express consent of contractual partners, the legal basis for the credit information and the transmission of the customer's data to the credit agencies is consent. If no consent is obtained, the credit rating will be based on our legitimate interests in the security of our payment claims.

  • Processed data      types: Inventory data (e.g. names, addresses); Payment Data (e.g.      bank details, invoices, payment history); Contact data (e.g. e-mail,      telephone numbers); Contract data (e.g. contract object, duration,      customer category).

  • Data subjects: Customers;      Prospective customers.

  • Purposes of      Processing: Assessment of creditworthiness.

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

  • Automatisierte Entscheidungen      im Einzelfall: Credit report (Decision based on a credit report).

Further information on processing methods, procedures and services used:

Provision of online services and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed within the framework of the provision of the hosting services may include all information relating to the users of our online services that is collected in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online services to browsers, and all entries made within our online services or from websites.

  • Processed data      types: Content data (e.g. text input, photographs, videos); Usage      data (e.g. websites visited, interest in content, access times);      Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g.      website visitors, users of online services).

  • Purposes of      Processing: Provision of our online services and usability; Provision      of contractual services and customer support.

  • Legal Basis: Legitimate      Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • E-mail Sending and      Hosting: The web hosting services we use also include sending,      receiving and storing e-mails. For these purposes, the addresses of the      recipients and senders, as well as other information relating to the      sending of e-mails (e.g. the providers involved) and the contents of the      respective e-mails are processed. The above data may also be processed for      SPAM detection purposes. Please note that e-mails on the Internet are      generally not sent in encrypted form. As a rule, e-mails are encrypted during      transport, but not on the servers from which they are sent and received      (unless a so-called end-to-end encryption method is used). We can      therefore accept no responsibility for the transmission path of e-mails      between the sender and reception on our server.

  • Collection of Access Data and      Log Files: We, ourselves or our web hosting provider, collect data on      the basis of each access to the server (so-called server log files).      Server log files may include the address and name of the web pages and      files accessed, the date and time of access, data volumes transferred,      notification of successful access, browser type and version, the user's      operating system, referrer URL (the previously visited page) and, as a      general rule, IP addresses and the requesting provider. The server log      files can be used for security purposes, e.g. to avoid overloading the      servers (especially in the case of abusive attacks, so-called DDoS      attacks) and to ensure the stability and optimal load balancing of the      servers; Retention period: Log file information is stored for a      maximum period of 30 days and then deleted or anonymized. Data, the      further storage of which is necessary for evidence purposes, are excluded      from deletion until the respective incident has been finally clarified.

  • Wordpress.com: Hostingplattform      für Blogs / Websites; Service provider: Automattic Inc., 60 29th      Street #343, San Francisco, CA 94110, USA; Website:https://wordpress.com; Privacy Policy:https://automattic.com/privacy/; Data Processing Agreement: concluded with      provider: https://wordpress.com/support/data-processing-agreements/.

  • Hetzner: Services in the      field of the provision of information technology infrastructure and      related services (e.g. storage space and/or computing      capacities); Service provider: Hetzner Online GmbH, Industriestr. 25,      91710 Gunzenhausen, Germany; Website:https://www.hetzner.com; Privacy Policy:https://www.hetzner.com/de/rechtliches/datenschutz; Data Processing Agreement:https://docs.hetzner.com/de/general/general-terms-and-conditions/data-privacy-faq/.

  • Mittwald: Services in the      field of the provision of information technology infrastructure and      related services (e.g. storage space and/or computing      capacities); Service provider: Mittwald CM Service GmbH & Co. KG,      Königsberger Straße 4-6, 32339 Espelkamp, Germany; Legal      Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website:https://www.mittwald.de; Privacy Policy:https://www.mittwald.de/datenschutz; Data Processing Agreement:https://www.mittwald.de/faq/service-informationen/faq/datenschutz-alles-wichtige-zur-dsgvo.

  • Myra Security - DDoS      Protection: Myra Security offers a secure, certified      Security-as-a-Service platform to protect digital business processes. In      this way, we ensure the availability of our online services and protect      our infrastructure from attacks by criminals, botnets or other malware.      Myra Security analyzes every request and protects the data from      unauthorized access; Service provider: Myra Security GmbH,      Landsberger Str. 187, 80687 München, Germany; Website:https://www.myrasecurity.com/en/; Privacy Policy:https://www.myrasecurity.com/en/privacy-policy/; Data Processing Agreement: Closed with      provider.

  • Myra Security - Web Application      Security: Myra Web Application Security secures content and web      applications on your websites fully automatically and in real time. The      solution includes a hyperscale WAF (Web Application Firewall), bot      management and a malware multiscan as an upstream protection      wall; Service provider: Myra Security GmbH, Landsberger Str. 187,      80687 München, Germany; Website:https://www.myrasecurity.com/en/; Privacy Policy:https://www.myrasecurity.com/en/privacy-policy/; Data Processing Agreement: Closed with      provider.

Special Notes on Applications (Apps)

We process the data of the users of our application to the extent necessary to provide the users with the application and its functionalities, to monitor its security and to develop it further. Furthermore, we may contact users in compliance with the statutory provisions if communication is necessary for the purposes of administration or use of the application. In addition, we refer to the data protection information in this privacy policy with regard to the processing of user data.

Legal basis: The processing of data necessary for the provision of the functionalities of the application serves to fulfil contractual obligations. This also applies if the provision of the functions requires user authorisation (e.g. release of device functions). If the processing of data is not necessary for the provision of the functionalities of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimising the application or security purposes), it is carried out on the basis of our legitimate interests. If users are expressly requested to give their consent to the processing of their data, the data covered by the consent is processed on the basis of the consent.

  • Processed data      types: Inventory data (e.g. names, addresses); Meta/communication      data (e.g. device information, IP addresses); Payment Data (e.g. bank      details, invoices, payment history); Contract data (e.g. contract object,      duration, customer category); Images and/ or video recordings (e.g. photographs      or video recordings of a person); Audio recordings.

  • Data subjects: Users (e.g.      website visitors, users of online services).

  • Purposes of      Processing: Provision of contractual services and customer support.

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Performance of a contract and prior requests      (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Commercial use: We process      the data of the users of our application, registered and any test users      (hereinafter uniformly referred to as "users") in order to      provide them with our contractual services and on the basis of legitimate      interests to ensure the security of our application and to develop it      further. The required details are identified as such within the scope of      the conclusion of a contract for the use of the application, the      conclusion of an order, an order or a comparable contract and may include      the details required for the provision of services and any invoicing as      well as contact information in order to be able to hold any consultations.

  • Storage of an own unique      identifier: In order to provide the application and ensure its      functionality, we use a pseudonymous identifier. The identifier is a      mathematical value (i.e. no clear data such as names are used) that is      assigned to a device and/or the installation of the application installed      on it. This identifier is generated during the installation of the      application, remains stored between the start of the application and its      updates and is deleted when users remove the application from the device.

  • Device authorizations for      access to functions and data: The use of certain functions of our      application may require access to the camera and the stored recordings of      the users. By default, these authorizations must be granted by the user      and can be revoked at any time in the settings of the respective devices.      The exact procedure for controlling app permissions may depend on the      user's device and software. Users can contact us if they require further      explanation. We would like to point out that the refusal or revocation of      the respective authorizations can affect the functionality of our      application.

  • Accessing the camera and stored      recordings: In the course of using our application, image and/or      video recordings (whereby audio recordings are also included) of the users      (and of other persons captured by the recordings) are processed by      accessing the camera functions or stored recordings. Access to the camera      functions or stored recordings requires an authorization by the user that      can be withdrawn at any time. The processing of the image and/or video      recordings serves only to provide the respective functionality of our      application, according to its description to the users or the typical and      expectable functionality of the application.

  • Use of the microphone      functions: The use of certain functions of our application may      require access to the camera and the stored recordings of the users. By      default, these authorizations must be granted by the user and can be      revoked at any time in the settings of the respective devices. The exact      procedure for controlling app permissions may depend on the user's device      and software. Users can contact us if they require further explanation. We      would like to point out that the refusal or revocation of the respective      authorizations can affect the functionality of our application.

  • Location history and movement      profiles: The location data is only used selectively and is not      processed to create a location history or a movement profile of the      devices used or of their users.

Purchase of applications via Appstores

The purchase of our apps is done via special online platforms operated by other service providers (so-called "appstores"). In this context, the data protection notices of the respective appstores apply in addition to our data protection notices. This applies in particular with regard to the methods used on the platforms for webanalytics and for interest-related marketing as well as possible costs.

  • Processed data      types: Inventory data (e.g. names, addresses); Payment Data (e.g.      bank details, invoices, payment history); Contact data (e.g. e-mail,      telephone numbers); Contract data (e.g. contract object, duration,      customer category); Usage data (e.g. websites visited, interest in      content, access times); Meta/communication data (e.g. device information,      IP addresses).

  • Data subjects: Customers.

  • Purposes of      Processing: Provision of contractual services and customer support.

  • Legal Basis: Performance      of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate      Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Registration, Login and User Account

Users can create a user account. Within the scope of registration, the required mandatory information is communicated to the users and processed for the purposes of providing the user account on the basis of contractual fulfilment of obligations. The processed data includes in particular the login information (name, password and an e-mail address).

Within the scope of using our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by e-mail of information relevant to their user account, such as technical changes.

  • Processed data      types: Inventory data (e.g. names, addresses); Contact data (e.g.      e-mail, telephone numbers); Content data (e.g. text input, photographs,      videos); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g.      website visitors, users of online services).

  • Purposes of      Processing: Provision of contractual services and customer support;      Security measures; Managing and responding to inquiries.

  • Legal Basis: Performance      of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate      Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Registration with a real      name: Due to the nature of our community, we ask users to use our      services only with their real names. This means that the use of pseudonyms      is not permitted.

  • Setting the visibility of      profiles: By setting preferences, users can determine the extent to      which their profiles are visible or accessible to the public or only to      certain groups of people.

  • Deletion of data after      termination: If users have terminated their user account, their data      relating to the user account will be deleted, subject to any legal      permission, obligation or consent of the users.

  • No obligation to retain      data: It is the responsibility of the users to secure their data      before the end of the contract in the event of termination. We are      entitled to irretrievably delete all user data stored during the term of      the contract.

Community Functions

The community functions provided by us allow users to engage in conversations and other forms of interaction with each other. Please note that the use of the community functions is only permitted in compliance with the applicable legal situation, our terms and guidelines and the rights of other users and third parties.

  • Processed data      types: Usage data (e.g. websites visited, interest in content, access      times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g.      website visitors, users of online services).

  • Purposes of      Processing: Provision of contractual services and customer support;      Security measures.

  • Legal Basis: Performance      of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate      Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • User contributions are      public: The posts and content created by users are publicly visible      and accessible.

  • Setting the visibility of      posts: By using their settings, users can determine the extent to      which the posts and content they create are visible or accessible to the      public or only to certain persons or groups.

  • Right to delete content and information: The      deletion of posts, content or information provided by users is permissible      to the extent necessary after proper consideration if there are concrete      indications that they could represent a violation of legal regulations,      our provisions or the rights of third parties.

  • Restricted deletion of      posts: Out of consideration for other users, the user's contributions      to conversations remain stored even after termination and account      deletion, so that conversations, comments, advice and similar communications      do not lose their meaning or become inverted.This ensures that      conversations, comments, advice or similar communication between and among      users do not lose their meaning or become inverted. User names will be      deleted or pseudonymised if they were not already pseudonyms.Users can      request the complete deletion of their posts at any time.

  • Protection of own      data: Users decide for themselves what data they disclose about      themselves within our online services. For example, when users provide      personal information or participate in conversations. We ask users to      protect their data and to publish personal data only with caution and only      to the extent necessary. In particular, we ask users to note that they      must protect their login credentials in particular and use secure      passwords (preferably long and random combinations of characters).

Single Sign-on Authentication

Single Sign-On" or "Single Sign-On Authentication or Logon" are procedures that allow users to log in to our online services using a user account with a provider of Single Sign-On services (e.g. a social network). The prerequisite for Single Sign-On Authentication is that users are registered with the respective Single Sign-On provider and enter the required access data in the online form provided for this purpose, or are already logged in with the Single Sign-On provider and confirm the Single Sign-On login via the button.

Authentication takes place directly with the respective single sign-on provider. Within the scope of such authentication, we receive a user ID with the information that the user is logged in with the respective single sign-on provider under this user ID and an ID that cannot be used for other purposes (so-called "user handle"). Whether we receive further data depends solely on the single sign-on procedure used, the data releases selected as part of authentication and also which data users have released in the privacy or other settings of the user account with the single sign-on provider. Depending on the single sign-on provider and the user's choice, there can be different data, usually the e-mail address and the user name. The password entered by the single sign-on provider as part of the single sign-on procedure is neither visible to us nor is it stored by us.

Users are requested to note that their data stored with us can be automatically compared with their user account with the single sign-on provider, but this is not always possible or actual. If, for example, the e-mail addresses of users change, users must change these manually in their user account with us.

We can use single sign-on authentication, provided that it has been agreed with users in the context of pre-fulfillment or fulfilment of the contract, in the context of consent processing and otherwise use it on the basis of our legitimate interests and the interests of users in an effective and secure authentication system.

Should users decide to no longer want to use the link of their user account with the Single Sign-On provider for the Single Sign-On procedure, they must remove this link within their user account with the Single Sign-On provider. If users wish to delete their data from us, they must cancel their registration with us.

  • Processed data      types: Inventory data (e.g. names, addresses); Contact data (e.g.      e-mail, telephone numbers); Usage data (e.g. websites visited, interest in      content, access times).

  • Data subjects: Users (e.g.      website visitors, users of online services).

  • Purposes of      Processing: Provision of contractual services and customer support;      Authentication processes.

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Performance of a contract and prior requests      (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Contact and Inquiry Management

When contacting us (e.g. via contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the inquiring persons is processed to the extent necessary to respond to the contact requests and any requested measures.

The response to the contact inquiries as well as the management of contact and inquiry data in the context of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to respond to (pre)contractual inquiries and otherwise on the basis of legitimate interests in responding to the inquiries and maintaining user or business relationships.

  • Processed data      types: Inventory data (e.g. names, addresses); Contact data (e.g.      e-mail, telephone numbers); Content data (e.g. text input, photographs,      videos); Payment Data (e.g. bank details, invoices, payment history);      Contract data (e.g. contract object, duration, customer category); Usage      data (e.g. websites visited, interest in content, access times); Images      and/ or video recordings (e.g. photographs or video recordings of a      person).

  • Data      subjects: Communication partner (Recipients of e-mails, letters,      etc.); Business and contractual partners.

  • Purposes of      Processing: Contact requests and communication; Provision of      contractual services and customer support; Security measures; Provision of      our online services and usability.

  • Legal Basis: Performance      of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate      Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Communication via Messenger

We use messenger services for communication purposes and therefore ask you to observe the following information regarding the functionality of the messenger services, encryption, use of the metadata of the communication and your objection options.

You can also contact us by alternative means, e.g. telephone or e-mail. Please use the contact options provided to you or use the contact options provided within our online services.

In the case of encryption of content (i.e. the content of your message and attachments), we point out that the communication content (i.e. the content of the message and attachments) is encrypted end-to-end. This means that the content of the messages is not visible, not even by the messenger service providers themselves. You should always use a current version of the messenger service with activated encryption, so that the encryption of the message contents is guaranteed.

However, we would like to point out to our communication partners that although messenger service providers do not see the content, they can find out that and when communication partners communicate with us and process technical information on the communication partner's device used and, depending on the settings of their device, also location information (so-called metadata).

Information on Legal basis: If we ask communication partners for permission before communicating with them via messenger services, the legal basis of our processing of their data is their consent. Otherwise, if we do not request consent and you contact us, for example, voluntarily, we use messenger services in our dealings with our contractual partners and as part of the contract initiation process as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners for communication via messenger services. We would also like to point out that we do not transmit the contact data provided to us to the messenger service providers for the first time without your consent.

Withdrawal, objection and deletion: You can withdraw your consent or object to communication with us via messenger services at any time. In the case of communication via messenger services, we delete the messages in accordance with our general data retention policy (i.e. as described above after the end of contractual relationships, archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information provided by the communication partners, if no reference to a previous conversation is to be expected and there are no legal obligations to store the messages to prevent their deletion.

Reservation of reference to other means of communication: Finally, we would like to point out that we reserve the right, for reasons of your safety, not to answer inquiries about messenger services. This is the case if, for example, internal contractual matters require special secrecy or if an answer via the messenger services does not meet the formal requirements. In such cases we refer you to more appropriate communication channels.

  • Processed data      types: Contact data (e.g. e-mail, telephone numbers); Usage data      (e.g. websites visited, interest in content, access times);      Meta/communication data (e.g. device information, IP addresses); Content      data (e.g. text input, photographs, videos).

  • Data      subjects: Communication partner (Recipients of e-mails, letters,      etc.).

  • Purposes of      Processing: Contact requests and communication; Direct marketing      (e.g. by e-mail or postal).

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Video Conferences, Online Meetings, Webinars and Screen-Sharing

We use platforms and applications of other providers (hereinafter referred to as "Conference Platforms") for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as "Conference"). When using the Conference Platforms and their services, we comply with the legal requirements.

Data processed by Conference Platforms: In the course of participation in a Conference, the Data of the participants listed below are processed. The scope of the processing depends, on the one hand, on which data is requested in the context of a specific Conference (e.g., provision of access data or clear names) and which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, participants' Data may also be processed by the Conference Platforms for security purposes or service optimization. The processed Date includes personal information (first name, last name), contact information (e-mail address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of the internet access, information on the participants' end devices, their operating system, the browser and its technical and linguistic settings, information on the content-related communication processes, i.e. entries in chats and audio and video data, as well as the use of other available functions (e.g. surveys). The content of communications is encrypted to the extent technically provided by the conference providers. If participants are registered as users with the Conference Platforms, then further data may be processed in accordance with the agreement with the respective Conference Provider.

Logging and recording: If text entries, participation results (e.g. from surveys) as well as video or audio recordings are recorded, this will be transparently communicated to the participants in advance and they will be asked - if necessary - for their consent.

Data protection measures of the participants: Please refer to the data privacy information of the Conference Platforms for details on the processing of your data and select the optimum security and data privacy settings for you within the framework of the settings of the conference platforms. Furthermore, please ensure data and privacy protection in the background of your recording for the duration of a Conference (e.g., by notifying roommates, locking doors, and using the background masking function, if technically possible). Links to the conference rooms as well as access data, should not be passed on to unauthorized third parties.

Notes on legal bases: Insofar as, in addition to the Conference Platforms, we also process users' data and ask users for their consent to use contents from the Conferences or certain functions (e.g. consent to a recording of Conferences), the legal basis of the processing is this consent. Furthermore, our processing may be necessary for the fulfillment of our contractual obligations (e.g. in participant lists, in the case of reprocessing of Conference results, etc.). Otherwise, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

  • Processed data      types: Inventory data (e.g. names, addresses); Contact data (e.g.      e-mail, telephone numbers); Content data (e.g. text input, photographs,      videos); Usage data (e.g. websites visited, interest in content, access      times); Meta/communication data (e.g. device information, IP addresses);      Payment Data (e.g. bank details, invoices, payment history); Contract data      (e.g. contract object, duration, customer category); Images and/ or video      recordings (e.g. photographs or video recordings of a person).

  • Data      subjects: Communication partner (Recipients of e-mails, letters,      etc.); Users (e.g. website visitors, users of online services); Business      and contractual partners.

  • Purposes of      Processing: Provision of contractual services and customer support;      Contact requests and communication; Office and organisational procedures;      Security measures; Provision of our online services and usability.

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Performance of a contract and prior requests      (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Job Application Process

The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information contained therein.

In principle, the required information includes personal information such as name, address, a contact option and proof of the qualifications required for a particular employment. Upon request, we will be happy to provide you with additional information.

If made available, applicants can submit their applications via an online form. The data will be transmitted to us encrypted according to the state of the art. Applicants can also send us their applications by e-mail. Please note, however, that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the application between the sender and the reception on our server. For the purposes of searching for applicants, submitting applications and selecting applicants, we may make use of the applicant management and recruitment software, platforms and services of third-party providers in compliance with legal requirements. Applicants are welcome to contact us about how to submit their application or send it to us by regular mail.

Processing of special categories of data: If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can exercise his/her rights arising from labour law and social security and social protection law and fulfil his/her duties in this regard, their processing shall be carried out in accordance with Article 9 (1)(b) GDPR, in the case of the protection of vital interests of applicants or other persons pursuant to Article 9 (1)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (1)(h) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (1)(a) GDPR.

Ereasure of data: In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant's data will be deleted. Applicants' data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicant, the deletion will take place at the latest after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and comply with our duty of proof under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

Admission to a talent pool - Admission to an talent pool, if offered, is based on consent. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the current application process and that they can revoke their consent at any time for the future.

Duration of data retention in the applicant pool in months: 3

  • Processed data types: Job      applicant details (e.g. Personal data, postal and contact addresses and      the documents pertaining to the application and the information contained      therein, such as cover letter, curriculum vitae, certificates, etc., as      well as other information on the person or qualifications of applicants      provided with regard to a specific job or voluntarily by applicants).

  • Data subjects: Job      applicants.

  • Purposes of      Processing: Job Application Process (Establishment and possible later      execution as well as possible later termination of the employment      relationship).

  • Legal Basis: Job      application process as a pre-contractual or contractual relationship      (Article 9 (2)(b) GDPR).

Further information on processing methods, procedures and services used:

Cloud Services

We use Internet-accessible software services (so-called "cloud services", also referred to as "Software as a Service") provided on the servers of its providers for the following purposes: document storage and administration, calendar management, e-mail delivery, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of websites, forms or other content and information, as well as chats and participation in audio and video conferences.

Within this framework, personal data may be processed and stored on the provider's servers insofar as this data is part of communication processes with us or is otherwise processed by us in accordance with this privacy policy. This data may include in particular master data and contact data of data subjects, data on processes, contracts, other proceedings and their contents. Cloud service providers also process usage data and metadata that they use for security and service optimization purposes.

If we use cloud services to provide documents and content to other users or publicly accessible websites, forms, etc., providers may store cookies on users' devices for web analysis or to remember user settings (e.g. in the case of media control).

Information on legal basis - If we ask for permission to use cloud services, the legal basis for processing data is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of cloud services has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient and secure administrative and collaboration processes).

  • Processed data      types: Inventory data (e.g. names, addresses); Contact data (e.g.      e-mail, telephone numbers); Content data (e.g. text input, photographs,      videos); Usage data (e.g. websites visited, interest in content, access      times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Customers;      Employees (e.g. Employees, job applicants); Prospective customers;      Communication partner (Recipients of e-mails, letters, etc.).

  • Purposes of      Processing: Office and organisational procedures.

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Performance of a contract and prior requests      (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Newsletter and Electronic Communications

We send newsletters, e-mails and other electronic communications (hereinafter referred to as "newsletters") only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. Otherwise, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is generally sufficient to enter your e-mail address. We may, however, ask you to provide a name for the purpose of contacting you personally in the newsletter or to provide further information if this is required for the purposes of the newsletter.

Double opt-in procedure: The registration to our newsletter takes place in general in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses.

The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.

Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to provide evidence of prior consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of an obligation to permanently observe an objection, we reserve the right to store the e-mail address solely for this purpose in a blocklist.

Information on legal bases: The sending of the newsletter is based on the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing. Insofar as we engage a service provider for sending e-mails, this is done on the basis of our legitimate interests in efficient and secure dispatch. The registration procedure is recorded on the basis of our legitimate interests for the purpose of demonstrating that it has been conducted in accordance with the law.

Contents:

Information about us, our services, promotions and offers.

  • Processed data      types: Inventory data (e.g. names, addresses); Contact data (e.g.      e-mail, telephone numbers); Meta/communication data (e.g. device      information, IP addresses); Usage data (e.g. websites visited, interest in      content, access times); Payment Data (e.g. bank details, invoices, payment      history); Content data (e.g. text input, photographs, videos); Contract      data (e.g. contract object, duration, customer category); Images and/ or      video recordings (e.g. photographs or video recordings of a person).

  • Data      subjects: Communication partner (Recipients of e-mails, letters,      etc.); Users (e.g. website visitors, users of online services); Business      and contractual partners.

  • Purposes of      Processing: Direct marketing (e.g. by e-mail or postal); Web      Analytics (e.g. access statistics, recognition of returning visitors);      Conversion tracking (Measurement of the effectiveness of marketing      activities); Profiles with user-related information (Creating user      profiles); Provision of contractual services and customer support; Contact      requests and communication; Security measures; Provision of our online      services and usability.

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR);      Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

  • Opt-Out: You can cancel      the receipt of our newsletter at any time, i.e. revoke your consent or      object to further receipt. You will find a link to cancel the newsletter      either at the end of each newsletter or you can otherwise use one of the      contact options listed above, preferably e-mail.

Further information on processing methods, procedures and services used:

  • Measurement of opening rates      and click rates: The newsletters contain a so-called      "web-beacon", i.e. a pixel-sized file, which is retrieved from      our server when the newsletter is opened or, if we use a mailing service      provider, from its server. Within the scope of this retrieval, technical      information such as information about the browser and your system, as well      as your IP address and time of retrieval are first collected. This      information is used for the technical improvement of our newsletter on the      basis of technical data or target groups and their reading behaviour on      the basis of their retrieval points (which can be determined with the help      of the IP address) or access times. This analysis also includes      determining whether newsletters are opened, when they are opened and which      links are clicked. This information is assigned to the individual      newsletter recipients and stored in their profiles until the profiles are      deleted. The evaluations serve us much more to recognize the reading      habits of our users and to adapt our content to them or to send different      content according to the interests of our users. The measurement of      opening rates and click rates as well as the storage of the measurement      results in the profiles of the users and their further processing are      based on the consent of the users. A separate objection to the performance      measurement is unfortunately not possible, in this case the entire      newsletter subscription must be cancelled or objected to. In this case,      the stored profile information will be deleted.

  • Piwik PRO: Web      Analytics; Service provider: Piwik PRO GmbH, Kurfürstendamm 21, 10719      Berlin, Germany; Legal Basis: Consent (Article 6 (1) (a)      GDPR); Website: https://piwik.pro; Privacy Policy: https://piwik.pro/privacy-policy; Data Processing Agreement: https://piwik.pro/core-dpa/.

  • Pardot: Marketing      automation for contact acquisition, management, targeting, and conversion      measurement purposes; Service provider: salesforce.com Germany GmbH,      Erika-Mann-Str. 31, 80636 München, Germany; Website:https://www.salesforce.com; Privacy Policy:https://www.salesforce.com/company/privacy/; Data Processing Agreement:https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/data-processing-addendum.pdf; Standard Contractual Clauses (Safeguarding the      level of data protection when processing data in third countries):https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/scc-amendment.pdf; Further Information: Data Protection Impact      Assessments & Salesforce Services: https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Privacy/dpia-and-salesforce-services.pdf.

  • STREAMBOXY: Event      management platform (livestreaming, conferences, online and hybrid events,      registration, attendee management, interaction and communication tools,      such as chats and polling, and third-party integration); Service      provider: MAKONIS GmbH, Walter-Gropius-Str. 15, 80807 München,      Germany; Website:https://en.streamboxy.com; Privacy Policy:https://en.streamboxy.com/privacy-platform; Data Processing Agreement:https://en.streamboxy.com/contracts.

Commercial communication by E-Mail, Postal Mail, Fax or Telephone

We process personal data for the purposes of promotional communication, which may be carried out via various channels, such as e-mail, telephone, post or fax, in accordance with the legal requirements.

The recipients have the right to withdraw their consent at any time or to object to the advertising communication at any time.

After withdrawal or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete them. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is affirmed.

  • Processed data      types: Inventory data (e.g. names, addresses); Contact data (e.g.      e-mail, telephone numbers).

  • Data      subjects: Communication partner (Recipients of e-mails, letters,      etc.).

  • Purposes of      Processing: Direct marketing (e.g. by e-mail or postal).

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Sweepstakes and Contests

We process the personal data of participants in We process personal data of participants in competitions, contents, raffles, prize-draws or sweepstakes (hereinafter referred to as "competitions") only in compliance with the relevant data protection regulations and if the processing is contractually necessary for the provision, execution and handling of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the competition or the protection of our interests against misuse by possible recording of IP addresses when submitting entries to the competition.

In the event that entries are published as part of the competitions (e.g. as part of a vote or presentation of the competition entries, or the winner or reporting on the competition), we would like to point out that the names of participants may also be published in this context. The participants can object to this at any time.

If the competitions take place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective online platforms also apply. In such cases, we would like to point out that we are responsible for the information provided by the participants as part of the competition and that we must be contacted with regard to the competitions.

The data of the participants will be deleted as soon as the competition has ended and the data is no longer required to inform the winners or because questions about the competition can be expected. In general, the data of the participants will be deleted at the latest 6 months after the end of the competition. Winners' data can be retained for a longer period of time, e.g. in order to answer questions about the prizes or to fulfil the prizes; in this case, the retention period depends on the type of prize and is up to three years for items or services, e.g. in order to be able to process warranty claims. Furthermore, the participants' data may be stored for longer, e.g. in the form of coverage of the competition in online and offline media.

Insofar as data was collected for other purposes as part of the competition, its processing and storage period shall be governed by the privacy information for this use (e.g. in the case of registration for a newsletter as part of a competition).

  • Processed data      types: Inventory data (e.g. names, addresses); Content data (e.g.      text input, photographs, videos).

  • Data      subjects: Participants in sweepstakes and competitions.

  • Purposes of      Processing: Conducting sweepstakes and contests.

  • Legal Basis: Performance      of a contract and prior requests (Article 6 (1) (b) GDPR).

Surveys and Questionnaires

The surveys and questionnaires ("surveys") carried out by us are evaluated anonymously. Personal data is only processed insofar as this is necessary for the provision and technical execution of the survey (e.g. processing the IP address to display the survey in the user's browser or to enable a resumption of the survey with the aid of a temporary cookie (session cookie)) or participants have consented.

Information on legal basis: If we ask the participants for their consent to the processing of their data, this is the legal basis for the processing, otherwise the processing of the participants' data is based on our legitimate interests in conducting an objective survey.

  • Processed data      types: Contact data (e.g. e-mail, telephone numbers); Content data      (e.g. text input, photographs, videos); Usage data (e.g. websites visited,      interest in content, access times); Meta/communication data (e.g. device      information, IP addresses).

  • Data      subjects: Communication partner (Recipients of e-mails, letters,      etc.).

  • Purposes of      Processing: Contact requests and communication; Direct marketing      (e.g. by e-mail or postal).

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Web Analysis, Monitoring and Optimization

Web analysis is used to evaluate the visitor traffic on our website and may include the behaviour, interests or demographic information of users, such as age or gender, as pseudonymous values. With the help of web analysis we can e.g. recognize, at which time our online services or their functions or contents are most frequently used or requested for repeatedly, as well as which areas require optimization.

In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online services or their components.

Unless otherwise stated below, profiles, i.e. data aggregated for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there as well as technical information such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data from us or from the providers of the services we use, location data may also be processed.

Unless otherwise stated below, profiles, that is data summarized for a usage process or user, may be created for these purposes and stored in a browser or terminal device (so-called "cookies") or similar processes may be used for the same purpose. The information collected includes, in particular, websites visited and elements used there as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data or profiles to us or to the providers of the services we use, these may also be processed, depending on the provider.

The IP addresses of the users are also stored. However, we use any existing IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect the user. In general, within the framework of web analysis, A/B testing and optimisation, no user data (such as e-mail addresses or names) is stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes.

Information on legal basis: If we ask the users for their consent to the use of third party providers, the legal basis of the processing is consent. Furthermore, the processing can be a component of our (pre)contractual services, provided that the use of the third party was agreed within this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Processed data      types: Usage data (e.g. websites visited, interest in content, access      times); Meta/communication data (e.g. device information, IP addresses);      Inventory data (e.g. names, addresses); Contact data (e.g. e-mail,      telephone numbers).

  • Data subjects: Users (e.g.      website visitors, users of online services).

  • Purposes of      Processing: Remarketing; Web Analytics (e.g. access statistics,      recognition of returning visitors); Profiles with user-related information      (Creating user profiles); Marketing; Custom Audiences (Selection of      relevant target groups for marketing purposes or other output of content).

  • Security measures: IP      Masking (Pseudonymization of the IP address).

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Google Tag Manager: Google      Tag Manager is a solution with which we can manage so-called website tags      via an interface and thus integrate other services into our online      services (please refer to further details in this privacy policy). With      the Tag Manager itself (which implements the tags), for example, no user      profiles are created or cookies are stored. Google only receives the IP      address of the user, which is necessary to run the Google Tag      Manager; Service provider: Google Ireland Limited, Gordon House,      Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600      Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:https://marketingplatform.google.com; Privacy Policy:https://policies.google.com/privacy; Data Processing Agreement:https://business.safety.google/adsprocessorterms; Standard Contractual Clauses (Safeguarding the      level of data protection when processing data in third countries):https://business.safety.google/adsprocessorterms; Further Information:https://privacy.google.com/businesses/adsservices (Types of processing and data processed).

  • Yandex-Metrica: Analysis,      Click Tracking and Website Optimization; Service provider: Yandex Oy,      Moreenikatu 6, 04600 Mantsala, Finnland; Website:https://yandex.com; Privacy Policy:https://yandex.com/legal/privacy/; Standard Contractual Clauses (Safeguarding the      level of data protection when processing data in third      countries): agreed between Yandex Oy and YANDEX LLC, 16 Lva Tolstogo      st., Moscow, 11 902 1, Russia, responsible for processing the data.

  • SalesViewer: Identification      of companies or organizations of visitors to websites and creation of      profiles of potential interested parties with information about the      company name, location, contact details, industry, website, referring      website, search terms used and usage behavior (e.g. websites visited, time      and duration of use), technical data about the system used and the      browser, and the IP address. No data is stored or read on the users'      devices; only the data transmitted by the users' browser is processed and      pseudonymized as part of the recognition process and only matched with      business-related databases; Service provider: SalesViewer GmbH,      Huestraße 30, 44787 Bochum, Germany; Website:https://www.salesviewer.com/en/; Privacy Policy:https://www.salesviewer.com/en/privacy-policy; Further Information:https://www.salesviewer.com/en/privacy.

  • Piwik PRO: Web      Analytics; Service provider: Piwik PRO GmbH, Kurfürstendamm 21, 10719      Berlin, Germany; Legal Basis: Consent (Article 6 (1) (a)      GDPR); Website: https://piwik.pro; Privacy Policy: https://piwik.pro/privacy-policy; Data Processing Agreement: https://piwik.pro/core-dpa/.

Online Marketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times and used functions. If users have consented to the collection of their sideline data, these can also be processed.

The IP addresses of the users are also stored. However, we use provided IP masking procedures (i.e. pseudonymisation by shortening the IP address) to ensure the protection of the user's by using a pseudonym. In general, within the framework of the online marketing process, no clear user data (such as e-mail addresses or names) is secured, but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.

Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.

As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.

Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called "cookie banner consent"), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Processed data      types: Event Data (Facebook) ("Event Data" is data that can      be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or      other means) and relates to persons or their actions; the data includes,      for example, information about visits to websites, interactions with      content, functions, installations of apps, purchases of products, etc.;      Event data is processed for the purpose of creating target groups for      content and advertising information (Custom Audiences); Event Data does      not include the actual content (such as written comments), login      information, and Contact Information (such as names, email addresses, and      phone numbers). Event Data is deleted by Facebook after a maximum of two      years, the Custom Audiences created from them with the deletion of our      Facebook account); Usage data (e.g. websites visited, interest in content,      access times); Meta/communication data (e.g. device information, IP      addresses).

  • Data subjects: Users (e.g.      website visitors, users of online services).

  • Purposes of      Processing: Remarketing; Conversion tracking (Measurement of the      effectiveness of marketing activities); Affiliate Tracking; Custom      Audiences (Selection of relevant target groups for marketing purposes or      other output of content); Marketing; Profiles with user-related      information (Creating user profiles).

  • Security measures: IP      Masking (Pseudonymization of the IP address).

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

  • Opt-Out: We refer to the      privacy policies of the respective service providers and the possibilities      for objection (so-called "opt-out"). If no explicit opt-out      option has been specified, it is possible to deactivate cookies in the      settings of your browser. However, this may restrict the functions of our      online offer. We therefore recommend the following additional opt-out options,      which are offered collectively for each area: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Further information on processing methods, procedures and services used:

  • Facebook Pixel and Custom      Audiences (Custom Audiences): With the help of the Facebook pixel (or      equivalent functions, to transfer Event-Data or Contact Information via      interfaces or other software in apps), Facebook is on the one hand able to      determine the visitors of our online services as a target group for the      presentation of ads (so-called "Facebook ads"). Accordingly, we      use Facebook pixels to display Facebook ads placed by us only to Facebook      users and within the services of partners cooperating with Facebook      (so-called "audience network" https://www.facebook.com/audiencenetwork/ ) who have shown an interest in our online      services or who have certain characteristics (e.g. interests in certain      topics or products that are determined on the basis of the websites      visited) that we transmit to Facebook (so-called "custom      audiences"). With the help of Facebook pixels, we also want to ensure      that our Facebook ads correspond to the potential interest of users and do      not appear annoying. The Facebook pixel also enables us to track the      effectiveness of Facebook ads for statistical and market research purposes      by showing whether users were referred to our website after clicking on a      Facebook ad (known as "conversion tracking"); Service      provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand      Canal Harbour, Dublin 2, Ireland; Website:https://www.facebook.com; Privacy Policy:https://www.facebook.com/about/privacy; Data Processing Agreement:https://www.facebook.com/legal/terms/dataprocessing; Standard Contractual Clauses (Safeguarding the      level of data protection when processing data in third      countries): The "Facebook EU Data Transfer Addendum" (https://www.facebook.com/legal/EU_data_transfer_addendum) apply in case of processing of Event Data of EU      citizens in the USA and the inclusion of the SCC in the "Facebook      Platform Terms of Use" (https://developers.facebook.com/terms) with regard to the processing of Event Data from      Facebook as controller in the context of ad placement; Further      Information: The "Data Processing Terms" (https://www.facebook.com/legal/terms/dataprocessing) apply with respect to Event Data that Facebook      processes to provide reporting and analytics to businesses;The      "Controller Addendum" as a joint responsibility agreement (      Article 26(1) p. 3 of the GDPR) is relevant in the case of processing of      Event Data by Facebook as controller for the purposes of targeting and      improving and securing Facebook's products.

  • Google Ad Manager: We use      the "Google Marketing Platform" (and services like "Google      Ad Manager") to place ads in the Google advertising network (e.g., in      search results, in videos, on websites, etc.). The Google Marketing      Platform" is characterised by the fact that ads are displayed in real      time according to the presumed interests of the users. This allows us to      display ads for and within our online services in a more targeted manner      in order to present users only with ads that potentially match their      interests. If, for example, a user is shown ads for products in which he      is interested on other online offers, this is referred to as      "remarketing"; Service provider: Google Ireland Limited,      Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google      LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043,      USA; Website:https://marketingplatform.google.com; Privacy Policy:https://policies.google.com/privacy; Further Information: Types of processing      and data processed: https://privacy.google.com/businesses/adsservices; Google Ads Controller-Controller Data Protection      Terms and standard contractual clauses for data transfers to third      countries: https://business.safety.google/adscontrollerterms; where Google acts as processor, Data Processing      Conditions for Google Advertising Products and standard contractual      clauses for data transfers to third countries: https://business.safety.google/adsprocessorterms apply.

  • Google Ads and Conversion      Tracking: We use the Google "Ads" online marketing method      to place ads on the Google advertising network (e.g., in search results,      videos, websites, etc.) so that they are displayed to users who have an      alleged interest in the ads. We also measure the conversion of the ads (so      called "Konversion"). However, we only know the anonymous total      number of users who clicked on our ad and were redirected to a page tagged      with a conversion tracking tag. However, we ourselves do not receive any      information that can be used to identify users; Service provider:      Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland,      parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA      94043, USA; Website:https://marketingplatform.google.com; Privacy Policy:https://policies.google.com/privacy; Further Information: Types of processing      and data processed: https://privacy.google.com/businesses/adsservices; Google Ads Controller-Controller Data Protection      Terms and standard contractual clauses for data transfers to third      countries: https://business.safety.google/adscontrollerterms.

  • LinkedIn: e.g. Insights      Tag / Conversion tracking; Service provider: LinkedIn Corporation,      2029 Stierlin Court, Mountain View, CA 94043, USA; Website:https://www.linkedin.com; Privacy Policy:https://www.linkedin.com/legal/privacy-policy, cookie policy: https://www.linkedin.com/legal/cookie_policy; Standard Contractual Clauses (Safeguarding the      level of data protection when processing data in third countries):https://legal.linkedin.com/dpa; Opt-Out:https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Profiles in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users' rights.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the associated interests of users. The user profiles can then be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behaviour and interests are stored. Furthermore, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective networks or will become members later on).

For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.

Also in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.

  • Processed data      types: Contact data (e.g. e-mail, telephone numbers); Content data      (e.g. text input, photographs, videos); Usage data (e.g. websites visited,      interest in content, access times); Meta/communication data (e.g. device      information, IP addresses).

  • Data subjects: Users (e.g.      website visitors, users of online services).

  • Purposes of      Processing: Contact requests and communication; Feedback (e.g.      collecting feedback via online form); Marketing.

  • Legal Basis: Legitimate      Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Plugins and embedded functions and content

Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may, for example, be graphics, videos or city maps (hereinafter uniformly referred to as "Content").

The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called "cookie banner consent"), the legal basis for processing is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. We refer you to the note on the use of cookies in this privacy policy.

  • Processed data      types: Usage data (e.g. websites visited, interest in content, access      times); Meta/communication data (e.g. device information, IP addresses);      Inventory data (e.g. names, addresses); Contact data (e.g. e-mail,      telephone numbers); Content data (e.g. text input, photographs, videos).

  • Data subjects: Users (e.g.      website visitors, users of online services).

  • Purposes of      Processing: Provision of our online services and usability; Provision      of contractual services and customer support.

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Performance of a contract and prior requests      (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Integration of third-party      software, scripts or frameworks: We incorporate into our online      services software which we retrieve from servers of other providers (e.g.      function libraries which we use for the purpose of displaying or      user-friendliness of our online services). The respective providers      collect the user's IP address and can process it for the purposes of      transferring the software to the user's browser as well as for security      purposes and for the evaluation and optimisation of their services.

  • Google Fonts: Retrieval of      fonts ("Google Fonts") from the provider Google for the purpose      of a technically secure, maintenance-free and efficient use of fonts with      regard to timeliness and loading times, their uniform presentation and      consideration of possible restrictions under licensing law. Google is      provided with the user's IP address so that Google can provide the fonts      in the user's browser. In addition, technical data (language settings,      screen resolution, operating system, hardware used) are transmitted that      are necessary for the provision of the fonts depending on the devices used      and the technical environment. ; Service provider: Google Ireland      Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company:      Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043,      USA; Website:https://fonts.google.com/; Privacy Policy:https://policies.google.com/privacy.

  • Google Maps: We integrate      the maps of the service "Google Maps" from the provider Google.      The data processed may include, in particular, IP addresses and location      data of users, which are not collected without their consent (usually      within the framework of the settings of their mobile      devices); Service provider: Google Ireland Limited, Gordon House,      Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600      Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:https://cloud.google.com/maps-platform; Privacy Policy:https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://adssettings.google.com/authenticated.

  • Google Maps APIs and      SDKs: Interfaces to the map and location services provided by Google,      which, for example, allow the addition of address entries, location      determinations, distance calculations or the provision of supplementary      information on locations and other places; Service provider: Google      Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent      company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043,      USA; Website:https://cloud.google.com/maps-platform; Privacy Policy:https://policies.google.com/privacy.

  • OpenStreetMap: We      integrate the maps of the service "OpenStreetMap", which are      offered based on the Open Data Commons Open Database License (ODbL) by the      OpenStreetMap Foundation (OSMF). OpenStreetMap uses user data exclusively      for the purpose of displaying map functions and temporarily storing the      selected settings. This data may include, in particular, IP addresses and      location data of users, which are not collected without their consent      (usually within the context of the settings of their mobile      devices); Service provider: OpenStreetMap Foundation      (OSMF); Website:https://www.openstreetmap.de; Privacy Policy:https://wiki.openstreetmap.org/wiki/Privacy_Policy.

  • YouTube videos: Video      contents; Service provider: Google Ireland Limited, Gordon House,      Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600      Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:https://www.youtube.com; Privacy Policy:https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://adssettings.google.com/authenticated.

  • IP Identification:: In      order to be able to offer you the right HOMAG contact from your region, we      use GeoLite2 databases from www.maxmind.com. These databases are used to estimate your location at      country level based on the identified IP address and provide personalized      contact information. An exact location of your whereabouts is not      possible. No data will be passed on to third parties; Website:https://www.maxmind.com; Privacy Policy:https://www.maxmind.com/en/privacy-policy.

  • Use of HTML5      localStorage:: For our internet presence we use the technology HTML5      localStorage. This means that small files are sent from our web server to      the visitor's browser when visiting our website and are stored on the      visitor's computer for later retrieval. When returning to an already      visited page of our website, this small file can then be used to retrieve      the previously visited page. If the visitor does not want these files to      be saved, he can remove them by deleting the browser history. The legal      basis for processing using HTML5 localStorage is Art. 6 para. 1 lit. f)      DSGVO. Our legitimate interest is to provide visitors with full      functionality of our website in a user-friendly manner.

Management, Organization and Utilities

We use services, platforms and software from other providers (hereinafter referred to as " third-party providers") for the purposes of organizing, administering, planning and providing our services. When selecting third-party providers and their services, we comply with the legal requirements.

Within this context, personal data may be processed and stored on the servers of third-party providers. This may include various data that we process in accordance with this privacy policy. This data may include in particular master data and contact data of users, data on processes, contracts, other processes and their contents.

If users are referred to the third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party provider processing may process usage data and metadata that can be processed by them for security purposes, service optimisation or marketing purposes. We therefore ask you to read the data protection notices of the respective third party providers.

Information on legal basis: If we ask the users for their consent to the use of third party providers, the legal basis of the processing is consent. Furthermore, the processing can be a component of our (pre)contractual services, provided that the use of the third party was agreed within this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Processed data      types: Inventory data (e.g. names, addresses); Contact data (e.g.      e-mail, telephone numbers); Content data (e.g. text input, photographs,      videos); Usage data (e.g. websites visited, interest in content, access      times); Meta/communication data (e.g. device information, IP addresses).

  • Data      subjects: Communication partner (Recipients of e-mails, letters,      etc.); Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Contact      requests and communication; Managing and responding to inquiries; Feedback      (e.g. collecting feedback via online form); Polls and Questionnaires (e.g.      surveys with input options, multiple choice questions); Profiles with      user-related information (Creating user profiles); Web Analytics (e.g.      access statistics, recognition of returning visitors).

  • Legal Basis: Consent      (Article 6 (1) (a) GDPR); Performance of a contract and prior requests      (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR);      Performance of a contract and prior requests (EKD) (§ 6 No. 5 DSG-EKD).

Further information on processing methods, procedures and services used:

Changes and Updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses may change over time and to verify the information before contacting us.

Rights of Data Subjects

As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:

  • Right to Object: You have the      right, on grounds arising from your particular situation, to object at any      time to the processing of your personal data which is based on letter (e)      or (f) of Article 6(1) GDPR, including profiling based on those      provisions. Where personal data are processed for direct marketing      purposes, you have the right to object at any time to the processing of      the personal data concerning you for the purpose of such marketing, which      includes profiling to the extent that it is related to such direct      marketing.

  • Right of withdrawal for      consents: You have the right to revoke consents at any time.

  • Right of access: You have      the right to request confirmation as to whether the data in question will      be processed and to be informed of this data and to receive further      information and a copy of the data in accordance with the provisions of      the law.

  • Right to      rectification: You have the right, in accordance with the law, to      request the completion of the data concerning you or the rectification of      the incorrect data concerning you.

  • Right to Erasure and Right to      Restriction of Processing: In accordance with the statutory      provisions, you have the right to demand that the relevant data be erased      immediately or, alternatively, to demand that the processing of the data      be restricted in accordance with the statutory provisions.

  • Right to data      portability: You have the right to receive data concerning you which      you have provided to us in a structured, common and machine-readable      format in accordance with the legal requirements, or to request its      transmission to another controller.

  • Complaint to the supervisory      authority: In accordance with the law and without prejudice to any      other administrative or judicial remedy, you also have the right to lodge      a complaint with a data protection supervisory authority, in particular a      supervisory authority in the Member State where you habitually reside, the      supervisory authority of your place of work or the place of the alleged      infringement, if you consider that the processing of personal data      concerning you infringes the GDPR.

Supervisory authority competent for us:

Der Landesbeauftragte für den Datenschutz und
die Informationsfreiheit Baden-Württemberg
Königstrasse 10 a
70173 Stuttgart
Germany

Terminology and Definitions

This section provides an overview of the terms used in this privacy policy. Many of the terms are drawn from the law and defined mainly in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all for the purpose of comprehension. The terms are sorted alphabetically.

  • Affiliate Tracking: Custom      Audiences refers to the process of determining target groups for      advertising purposes, e.g. the display of advertisements. For example, a      user's interest in certain products or topics on the Internet may be used      to conclude that the user is interested in advertisements for similar      products or the online store in which the user viewed the products.      "Lookalike Audiences" is the term used to describe content that      is viewed as suitable by users whose profiles or interests presumably      correspond to the users for whom the profiles were created. For the      purposes of creating custom audiences and lookalike audiences, cookies and      web beacons are typically used.

  • Controller: "Controller"      means the natural or legal person, public authority, agency or other body      which, alone or jointly with others, determines the purposes and means of      the processing of personal data.

  • Conversion      tracking: Conversion tracking is a method used to evaluate the      effectiveness of marketing measures. For this purpose, a cookie is usually      stored on the devices of the users within the websites on which the      marketing measures take place and then called up again on the target      website (e.g. we can thus trace whether the advertisements placed by us on      other websites were successful).

  • Credit report: Automated      decisions are based on automatic data processing without human      intervention (e.g. in the case of an automatic rejection of a purchase on      account, an online credit application or an online application procedure      without any human intervention). Such automated decisions are only allowed      under Article 22 GDPR if data subjects consent, if they are necessary for      the performance of a contract or if national laws allow such decisions.

  • Custom Audiences: Target      group formation (or "custom audiences") is the term used when      target groups are determined for advertising purposes, e.g. display of      advertisements. For example, a user's interest in certain products or      topics on the Internet may be used to infer that that user is interested      in advertisements for similar products or the online store in which they      viewed the products. Lookalike Audiences" (or similar target groups)      is the term used to describe content that is viewed as suitable by users      whose profiles or interests presumably correspond to the users for whom      the profiles were created. Cookies are generally used for the purposes of      creating custom audiences and lookalike audiences. Target groups can be      created by processing visitors of an online service or can be uploaded to      the provider of an online marketing technology by means of uploading      (which is usually done pseudonymised).

  • Personal      Data: "personal data" means any information relating to an      identified or identifiable natural person ("data subject"); an      identifiable natural person is one who can be identified, directly or      indirectly, in particular by reference to an identifier such as a name, an      identification number, location data, an online identifier or to one or      more factors specific to the physical, physiological, genetic, mental,      economic, cultural or social identity of that natural person.

  • Processing: The term      "processing" covers a wide range and practically every handling      of data, be it collection, evaluation, storage, transmission or erasure.

  • Profiles with user-related      information: The processing of "profiles with user-related      information", or "profiles" for short, includes any kind of      automated processing of personal data that consists of using these      personal data to analyse, evaluate or predict certain personal aspects      relating to a natural person (depending on the type of profiling, this may      include different information concerning demographics, behaviour and      interests, such as interaction with websites and their content, etc.)      (e.g. interests in certain content or products, click behaviour on a      website or location). Cookies and web beacons are often used for profiling      purposes.

  • Remarketing: Remarketing"      or "retargeting" is the term used, for example, to indicate for      advertising purposes which products a user is interested in on a website      in order to remind the user of these products on other websites, e.g. in      advertisements.

  • Web Analytics: Web      Analytics serves the evaluation of visitor traffic of online services and      can determine their behavior or interests in certain information, such as      content of websites. With the help of web analytics, website owners, for      example, can recognize at what time visitors visit their website and what      content they are interested in. This allows them, for example, to optimize      the content of the website to better meet the needs of their visitors. For      purposes of web analytics, pseudonymous cookies and web beacons are      frequently used in order to recognise returning visitors and thus obtain      more precise analyses of the use of an online service.

 

 


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